How to Build a Strong Need Statement

Jun 6

Written By Lorinda Gonzalez

Why Need Statements Matter

A need statement explains the problem your organization is working to solve.

It provides the foundation for your grant proposal and helps funders understand why your work is important.

Without a clear need, even the strongest program can struggle to gain support.

A Strong Need Statement Answers Three Questions

1. What Is the Problem?

Clearly define the issue your community is facing.

Example:

"Many students in our community lack access to after-school academic support."

2. Who Is Affected?

Identify the people experiencing the challenge.

Example:

"Middle school students from low-income households are disproportionately affected."

3. Why Does It Matter?

Explain the impact of the problem if it remains unaddressed.

Example:

"Without additional support, students may fall behind academically and face reduced educational opportunities."

Support Your Statement With Data

Whenever possible, use:

✓ Local statistics

✓ Community assessments

✓ Research studies

✓ School or agency reports

✓ Organizational data

Data strengthens credibility and helps funders understand the scope of the issue.

Common Mistakes

Avoid:

✗ Focusing only on your organization

✗ Using opinions without evidence

✗ Providing too much background information

✗ Jumping directly into the solution

A need statement should focus on the community need first.

Quick Self-Check

Can you clearly answer:

✓ What problem exists?

✓ Who is affected?

✓ Why does it matter?

✓ What evidence supports the need?

If not, spend time strengthening your need statement before writing your proposal.

Explore our Grant Preparation Bootcamp through TechSoup for guided support, access our Grant Funding Playbook & Toolkit for a self-directed learning experience, browse additional resources in our online learning library, or schedule a Strategy Call with our team to discuss your organization's goals and next steps. Wherever you are in your funding journey, we're here to help you build the systems, structure, and confidence needed for long-term sustainability.